Semalt – 3 Tips To Remove URL Parameters From Your Google Analytics Reports
Google Analytics parameters are a handy way to track the online marketing efforts. If your Google Analytics account is cluttered up with hundreds to thousands of unique pages that don't actually exist, the chances are that the ugly URLs are interfering your data. Such URLs do not look normal, and the parameters are appended to a single URL again and again. As a result, most of the visitors are redirected to your homage, and you should increase the number of visitors by removing the ugly URL parameters from your Google Analytics reports.
For this, you should bear in mind the following tips stipulated by Oliver King, a leading expert from Semalt.
Check your URL for language or session information and exclude the query parameters. First of all, you should determine which URL parameters are useless and should be excluded from your reports. The next step is to check the View Settings option in your Google Analytics account and add the list of query parameters you would like to exclude. It's possible to get them cleaned up within minutes. For this, you should adjust the settings in the Google Analytics account and create filters for all ugly URL parameters.
1. Exclude the Query Parameters:
If you want to set up a new Google Analytics account, you might be afraid of messing up your data with another Google Analytics account. To avoid confusions, you should go to the Profile section of your existing or new Google Analytics account and add the URL parameters in different filters. Once you have added them, don't forget to save the changes and wait some time for the data to pour into the new or existing Google Analytics profile.